In early fall 2012, director Humbi Entress and photographer Ralph Baetschmann traveled to West Greenland to realize a new image campaign for Destination Arctic Circle, producing six video episodes about the amazing area. Outdoor Research outfitted the trip with gear for the shoot.
“Since the conditions weren’t easy at all, the right gear was absolutely necessary,” Entress said. “The camera team, athletes, and staff trusted on Outdoor Research products, whether it was for their stay on the ice cap, the settlements or far out at the Erfalik river where they pitched their tents for a couple of nights.”
Check out one of the films, and photos of the shoot.