The Conservation Alliance

We are proud to join our industry partners in supporting the outstanding work of the Conservation Alliance. It is clear that by working together, our impact on the preservation of wild places is multiplied and the results speak for themselves. Through this organization, we are able to raise the profile of groups doing the hard work of saving unique places.

From www.conservationalliance.com:
The Conservation Alliance's mission is to engage outdoor businesses to help protect and conserve threatened wild places for their habitat and recreation values.

The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. We direct our funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts. We now have more than 130 member companies, and disbursed $800,000 in 2007.

Since our founding in 1989, the Alliance has contributed more than $5.3 million to conservation projects throughout North America. The results of our funding have been remarkable. Our grants have helped organizations in their work to protect more than 35 million acres of land, stop or remove 26 dams, and preserve access to thousands of miles of rivers and several climbing areas. We follow a rigorous grant proposal review process that ensures our grants go to organizations that can succeed given the necessary financial resources.