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Brooklyn Bell x Women’s Wilderness

Author: Outdoor Research

May 11, 2020

Wilderness is a gift that should be shared with all, and this season our Wild Bells Tee and Wild Bells Trucker Cap can let you help people who are doing the heavy lifting of that sharing.

Our Wild Bells Collection celebrates the people who are doing their part to bring outdoor access to all, including artist Brooklyn Bell and non-profit Women’s Wilderness. These products feature art created by and named after Bell, who is an advocate for greater representation in our outdoor community. Women’s Wilderness, a longtime partner of Outdoor Research, is a national leader in environmentally sustainable outdoor programming.

A group of women read a map out in the forest.

Each purchase from our Wild Bells Collection gives back 5% of profits to the non-profit Women’s Wilderness, whose goal it is to share the gifts of the wilderness with people of all colors, backgrounds, sizes, gender identities, and experience levels. Their specialty is helping girls, women, and LGBTQ+ people become their strongest, best selves, while providing solid instruction in wilderness travel and outdoor skills.

Programs like the ones Women’s Wilderness provide have never been more important than now, as 1.5 billion kids worldwide (55 million in the U.S.) are experiencing school disruptions and social isolation due to COVID-19 precautions.

“Teenagers… have amplified innate, developmental motivations that make them hard to isolate at home. The hormonal changes that come with puberty conspire with adolescent social dynamics to make them highly attuned to social status and peer group,” according to Christine Carter of Psychology Today.

The Wild Bells trucker cap.

According to Psychology Today, 35% of youth receive mental health services from their school, and this uniquely impacts people based on age, race, gender, socioeconomics, and ability, making mental and physical health services all the more critical.

For 22 years, Women’s Wilderness has been addressing the barriers that come not just from a product of race, gender, sexual orientation, or socioeconomics - but they’ve been working through how those factors impact access and experience in the outdoors. In fact, they are the oldest gender-informed outdoor educator in the U.S., as well as one of the only outdoor service providers that looks at access through a lens of intersectionality.

A girl climbs a rock face.

Women’s Wilderness serves roughly 700 people every year with programs like:

As of last year, 60% of Women’s Wilderness participants received financial aid and were living under Federal Poverty Guidelines. One-third of their participants identified as girls of color, both populations that are experiencing the impact COVID-19 disproportionately.

Right now, we all need space in the outdoors to collectively process the changes our world is going through. What better way to do that than support an organization that’s making it easier for people who otherwise may not have the opportunity to heal outside.

Learn more about Women’s Wilderness, shop the Wild Bells Tee and Wild Bells Trucker Cap, and consider whose life you may impact when you share the gift of Mother Nature.

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Photo courtesy of Women's Wilderness.

Outdoor Research

Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead™. Get to know us at www.outdoorresearch.com or follow along on the journey via Facebook, Instagram, Twitter, and YouTube.