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Only YOU Can Help Save The Campfire

Author: Outdoor Research

July 05, 2017

Did you know that in the last century, the number of campfires built had drastically declined? Campfire researchers fear that by 2020, the number of campfires on Instagram may actually soon outnumber the number of campfires in real life. With the rise of modern technology—including the very smartphones we use to document and share each and every tent spot and campfire we do make—we've actually seen a huge downturn in the number of campfires built? We're choosing more often to spend time alone in vans and built-out truck beds than together, getting smoked out and stoked.Scientists are working hard to document the decline of the elusive group campfire, and hope that with some public education, it might be able to make a comeback. Here are some stats to chew on*:

Within the last couple of years, the number of Instagram photos tagged #vanlife have outnumbered those tagged with #campfire. Campfire researchers are trying to discover what repercussions this has on our culture and communities.

Campers are five times more likely to build a campfire with a group than they are alone.

After a weekend with at least one campfire, campers report a 700 percent increase in happiness, as compared with only a 200 percent increase in happiness if the weekend did not include a campfire.

People whose jackets smelled of campfire were four times more likely to be smiling and be smiled at during the rest of the week, according to one recent study.

For years, we’ve just ignored this problem. We’ve stood by as fire rings cooled down. We’ve seen firewood bundle prices reduced for quick sale at gas stations. We’ve turned a blind nose to the fact that the scent of wood smoke has been absent from our puffy jackets. But this summer, we say: NO MORE.

The consistent rise of van culture is threatening the campfire. We divide up after our outdoor adventures to … well … do nothing. Alone. What ever happened to doing nothing together … at the campfire?

This summer, let’s do nothing together. #SaveTheCampfire

 

*These statistics may, or may not, be based on wild conjecture.

Outdoor Research

Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead™. Get to know us at www.outdoorresearch.com or follow along on the journey via Facebook, Instagram, Twitter, and YouTube.