Location: Boise, ID
Outdoor Research is both a corporate and backcountry partner of Winter Wildlands Alliance. The partnership between WWA and OR is a natural fit because both share common interests when it comes to winter recreation. WWA is dedicated to preserving “a quality human-powered snowsports experience on public lands” and OR is a strong supporter of our cause. We have received amazing product donations that have been used as membership premiums and auction items as a way to fund raise. OR not only falls in line with our mission, but also sponsors the Backcountry Film Festival—a program of WWA that raises funds and awareness of us and like-minded partners.
Fun Fact: Every year at the Winter Outdoor Retailer show, Winter Wildlands Alliance organizes a dawn patrol ski outing. This opportunity to connect with friends and partners from across the outdoor industry is a welcome way to start the day (or any day), before heading into the mayhem of meetings and productivity.