When are companies going to learn (especially companies that sell outdoor gear) that women are sick of being objectified and hyper-sexualized. Look sexier in the rain??? Yep, that's is what is super important to me when I am biking home in the rain 12 miles in the middle on November. Of course, we want to look good and feel good, but that is NOT equivalent to 'sexy'. Boooo, OR. Bo in you.