Powder Magazine says the Feedback flannel just is cool

Maybe you’ve heard that the flannel shirt was the original wicking baselayer. If you haven’t, it’s because we just made that up. But it’s true: The flannel shirt has a long history of keeping outdoorsfolk warm — it’s been fashionable in the backcountry since beards were cool, the first time.

The folks at Powder recognized this when they reviewed our Feedback flannel:

The Feedback has a nice cut and soft feel, but with its 100 percent polyester and yarn-dye woven plaid, it works great as a thermal layer. Perhaps best of all, the Feedback isn’t trying too hard to be a cool flannel. It just is.